What is SEO? | Important of SEO | Full SEO Guide for Beginners

SEO (Search Engine Optimization) is the effective use of search engine friendly techniques to improve the visibility of a website on seo.
It is essential to get organic traffic from search engines to your website technical technique names as an SEO. This article provides an introduction to Search Engine Optimization, including what it is and how it can help increase traffic to your site and improve its visibility within the major search engine Google, Bing, Yahoo, etc... 

What is SEO? | Important of SEO | Full SEO Guide for Beginners

What is SEO?

SEO stands for search engine optimization. Search engine optimization is the art, science, and practice of making a website popular on search engines like Yahoo or Google.
SEO is a sandbox in that: at first it may look shallow but as you spend more time on, it gets deeper and deeper.
Search engine optimization is the process of improving the rankings and visibility on search engines – mainly Google. Search Engine Optimization is an ongoing process that helps your website rank well in search results.

Search engine optimization is the process of increasing the number of visitors that come to your website through organic search engine results. Search Engine Optimization is all about getting noticed by Search Engines, so when a user searches for something, your page appears in the top search results.

Search engine optimization uses the mathematical algorithms and linguistic tactics of search engines.
It involves a lot of research and trial and error before you start seeing results.
Though SEO can be hard, it is not impossible!

Different Types of SEO?

In SEO, there are mainly 5 different types of SEO tactics to rank your website easily.
  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO
  4. Local SEO
  5. YouTube SEO

On-Page SEO

First of all, we will Learn about On-page SEO and How it helps your site grow & visible quickly to google crawlers.

`On-page SEO` is a general term for "search engine optimization performed on your web page." The goal is to make sure your web page contents are `SEO-friendly, so Google will decide your pages are relevant for specific keywords and give those keywords a higher ranking in its search results.

On Page SEO Optimization

On-page SEO is a process of optimizing the content of your web page in such a way as to make it more relevant for search engines. On-page SEO is one of the most critical factors in getting good results in SERPs, especially for local businesses with unknown brands.

In On-Page SEO Techniques, there are some meta tags. If you follow these SEO meta tags, then I guarantee that you have done 95% of Onpage SEO & your website will rank easily when you have an adequately named title & description

Important Meta Tags 

<meta charset="utf-8">
<meta name="description" content="your website description of 150 words">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta name="robots" content="index, follow" />
<meta property="og:site_name" content="your website name" />
<meta property="og:description" content="your description">
<meta property="og:type" content="website">
<meta property="og:image" content="your website logo image url" />
<meta property="og:title" content="your title">
<meta property="og:url" content="your website url">
<meta name="google-site-verification" content="your google site verification code" />
<link rel="apple-touch-icon" href="your website logo image url">
<link rel="apple-touch-icon" sizes="142x142" href="your website logo image url">
<link rel="apple-touch-icon" sizes="180x180" href="your website logo image url">
<link rel="apple-touch-icon" sizes="167x167" href="your website logo image url">

<!-- twitter card -->

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@your twitter profile name">
<meta name="twitter:title" content="your title same as meta title">
<meta name="twitter:description" content="your description same as meta description">
<meta name="twitter:image" content="your twitter url image same as og:image">

<!-- this is a scheme markup data structure -->

<script type="application/ld+json">
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "name": "your website name",
        "url": "your website url",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://your website url.com/?s{search_term_string}",
            "query-input": "required name=search_term_string"


<link rel="canonical" href="your website url" />
<link rel="icon" href="your website logo image url" type="png">

In One Page SEO Title & Description, meta tags are the most important ranking factor among others.

After Doing On-Page SEO

On-Page SEO Example

Off-Page SEO

After doing on-page SEO now, your main focus is on Off-page SEO.

Off-page SEO is the act of optimizing your website for good search engine ranking results. This is done by providing links to your website from other well-ranked websites or online forums.

Your internet business needs a lot of off-page SEO for the best results. Your website definitely needs search engine optimization services, including SEO copywriting, link building, social media marketing, and reputation management.

Off Page SEO Optimization

The main benefits of Off-page SEO are to get high traffic from the different social media platforms.

More your external and internal backlinks, more changes to rank your website on the top position of google search.

In Off-page SEO there are two types of backlinks are there:

External Backlinks

External backlinks are the backlinks where your website URL is placed on another website URL. External backlinks are the links that appear on websites outside your own domain. They can be good or bad and are linked in a text box or image map within these other websites. 

For example, If www.tomswebsite.com has an internal link saying “click here to read more,” leading to your site’s homepage on another page within their website, that would be an internal backlink. However, if you have a guest post with your affiliate link on the same topic on www.buy-online-best-price.com, this would be an external one.

Internal Backlinks

Internal backlinks are hyperlinks from one page of a site to another page in the same place. They are also called in-content links. These links are beneficial because they can help search engines determine the relevancy of a specific page or set of pages to a particular keyword or topic.

Technical SEO

Technical SEO is focused on improving and gaining control over the technical aspect of a website. The key to technical SEO is making sure that the website allows search engines to index your content optimally, so your site can rank better. If done correctly, technical SEO can significantly improve your search rankings. Technical SEO should be a crucial part of your SEO strategy.

Technical SEO Techniques

In Technical SEO Based on these 7 Factors:

1) Crawling

Crawling is a technique SEOs use to crawl the links of their competition. This helps them identify valuable and authoritative links they should go after or tweak on their own site.

2) Rendering

Rendering in SEO is a process that helps to simplify content, making it understandable for people. Also, it can be defined as the process of modifying (compressing) the source code and enhancing the readability of text on your website.

3) Indexing

Indexing is an overlooked part of technical SEO. Your site may be super fast - but if Google can't read a page you have done nothing to help your rankings. This is an area that can quickly undermine all your hard SEO work and is a common pitfall for new webmasters, so I'd like to make you aware of it.

4) Site Structure

Site structure is one of the most important factors in technical SEO. It's important to get it right as it can positively and negatively impact your SEO campaign. Site structure also impacts speed and makes it easier for search bots to crawl your site.

5) SSL

Secure Socket Layer (SSL) is the file encryption technology that enables secure communication between the user's web browser and a website. SSL is implemented for establishing an encrypted link between a server that serves web pages and a user-accessible client like a web browser, mail, or instant messaging application.

6) Page Speed

Page speed was an essential part of technical SEO in 2018, For example for page speed, you don’t want to have a slow page load time, and you don’t want to be over the 3 seconds per page for site usability. Fast page speed is essential for small-medium & large website this helps you get the first spot in search engine ranking and also help your user to interact with your website fast and easily.

If you are doing blogging then you know that Pagespeed is an important factor in 2021. In Blogger there are 11 Tips to increase Page Speed In blogger. If you want to read these 11 tips then read these posts.

7) Canonicalization

Canonicalization is the practice of making one of your websites a "canonical" version of itself. This is done about other websites and it aims to provide clarity and uniformity. It helps search engines direct traffic to the best version of a page, even if there are several duplicate pages, and it also helps users to more easily reach the site's main content.

Local SEO

Local SEO is often a very good strategy for local businesses. If you are launching your business in a competitive market, one of the ways to try and get ahead is by focusing on local search optimization. You should do some things to make it easier for Google and other search engines to understand where your company is located and what kind of services it offers. These techniques include things like adding a local business address, creating a map listing your location, using Latitude and Longitude coordinates,

Local SEO offers several benefits that can greatly impact your business, including more visitors, more social shares, and more sales. Local SEO is a type of SEO where a company uses its contacts and networks to promote its services or products to local customers whom they know are nearby...

Youtube SEO

Youtube SEO is the process of making videos rank well in Youtube search results. The process involves linking your videos up with the right types of (large) websites so that your video gets exposure on these sites and comes up high in Youtube search rankings.


The secret to ranking your Youtube videos higher on search results is in the title and tags. With the right keywords, you can influence what people search for and get your video on the first page of Google results. (TIP: search as a keyword like "how to rank youtube videos").

Importance of SEO

  • SEO is one of the most important aspects of your website. You'll want to ensure that your content is easily visible and ideally at the top of the search results.
  • In SEO, it is very important to check the listing of the keywords before going into any SEO task. If you select any wrong keyword, you may not get even a single sale. So, choose your keyword carefully.

Important SEO Tools 

There are many SEO tools there, but I am telling most used SEO tools on the website.
  1. Google Search Console
  2. Google Analytics
  3. Bing Webmaster Tools
  4. Screaming Frog
  5. Ahrefs Free Audit Site
  6. Answer the Public
  7. Google Keyword Planner Tools
  8. Ubersuggest
  9. Google My Business
  10. SEMrush
  11. SEO minion
  12. SEO quake
  13. Structured data testing tool
  14. Tag Manager
  15. Similar Web
  16. Cloudflare
  17. Gtmetrix
  18. Page Speed Insights
  19. Moz Toolbar
  20.  Keyword Planner Tools

How to do Perfect SEO for getting high traffic?

  1. There are several tips & tricks to do Perfect SEO to get high traffic from google. 
  2. Write your Title & Description with Proper keywords.
  3. Focus on On-Page SEO to get high traffic.
  4. Share your Post to Different Social Media Platforms.
  5. Advertise your Post.
  6. Focus & Target on Long-Tail Keywords.
  7. Update your Content Regularly
  8. Increase your Internal Links on your website.
  9. Write Post on Low Keywords Because it changes to get a high ranking in your language.
  10. Make your Site Fast Loading.
  11. Test & Audit your site to check your SEO Score. 

Frequently Asked Questions(FAQs)

SEO helps people find your website by making it more visible on search engines.

SEO or search engine optimization is the process of improving the visibility of a website in search engines. It's an important component of inbound marketing because it helps potential customers find your business when they search online, leading to more quality traffic and ultimately, more revenue.

If your content was good, then without SEO you would still end up ranked on that. However, if you want to choose SEO as a career, don't go full-time into it. Rather, do part-time SEO.

A variety of factors go into making something SEO friendly. To get good SEO-friendly effects you need to pick the right keywords (or keyword phrases), include all sorts of hidden gems in your content, ensure that your website is fast enough to load quickly, and have enough pages on your site for search engines to crawl through, use alt tags with plenty of keywords, do not have too many ads on the page, use only plain text links, do not over optimize pages for search, etc. all this leads to SEO friendly content.

SEO for blogging is a major component of blogging. The ability to access a blog through search engines differently from scanning the blog directly affects the way sites are used by people and also attracts socialites who might share it to their social networks.

SEO is hard to master but easy to learn. There is no rocket science in SEO. All you need to master SEO is patience, creativity, the ability to understand numbers, logical reasoning, and the right amount of practice.


Hopefully, you’ve found these SEO blog article ideas useful. If you have any questions & doubt you can also comment on this post I will surely solve your doubt.

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