How To Write Smart and Informative SEO Titles & Meta Descriptions

Google use meta descriptions and titles to determine the importance of your website. If this is not unique, your website well be invisible.

When it comes to writing SEO titles and descriptions, there are 2 things you should keep in mind. One is that they should be attractive to humans, and the other is that, most importantly, they should be targeted towards search engines.

If you want to check how your titles & descriptions are looking, then visit this page. This will give show you how your titles &descriptions are looking. Title & Descriptions Checker Tools


How to Write SEO Title & Descriptions in 2021

What are Titles?

A title is a phrase, sentence, or paragraph that identifies the content of an online document. This is more than just something to attract attention; it’s also meant to describe what the page is about and add context.

What are Descriptions?

The definition of ‘description’ is an account written to represent particular things, which simply means summarizing your website. The description will be visible in SERPs or search engine results pages and can be used by the search engines to display a snippet of this page in the form of rich results in the search results pages.

Why are SEO titles & descriptions important?

SEO titles and descriptions are the first things search engines use to display your listing in the search results. It’s also essential for improving click-through rate (CTR), as you can achieve better rankings for those terms with an optimized title and description.

A good title helps people find the right piece of writing to read. A lousy title confuses. A good description makes something more accessible to get done. A bad one creates confusion about what needs doing or makes a solution look unattractive compared to something else that doesn't actually matter more.

How I Make My Titles Good?

These 5 tips for improving your descriptions will help your content meet its true potential and help your website attract new visitors that will read what you have to say and potentially become your visitors.

1) Titles are short and concise.

2) Titles should be between 44-60 characters.

3) Title Keywords are the most important factors to consider while writing a title in any article. Few, if any, of the readers go below the first line of a paragraph. If they do, then only those keywords present in more than one sentence of the article will be helpful from your SEO point of view. The reader may also click on another link before getting to different lines.

4) If you have a specific target in any country, you should add 'your trending topic keywords in the target country in your title "like this" my trending topic Keyword in the USA, My trending topic keyword in India, etc.'

5) In Titles, you have included all 7 points to make a title relevant & informative:
Word Count 
Character Count
Headline Type
Reading Grade Level
Sentiment
Clarity
Skimmability

You can add a title tag in the <head> section in your site’s HTML. It should look something like this (we recommend short and sweet)

<title>Your Title below 60 characters</title>
<meta name="title" content="Your Title below 60 characters">

How do I make My Descriptions Informative?

1) Good descriptions should be informative, clear, and concise. They should also include relevant keywords appropriate and meet the requirements of the listings they are placed on.


2) The meta description should be 155 characters or under. When reading through the results in Google search, only the first 155 characters will show up. Obviously, you’re going to want 155 characters to be as helpful and informative as possible, so here's how to go about doing this.


3) It is recommended not to use the exact keywords more than twice in meta descriptions.


4) Focus your main keywords in starting that google can understand your descriptions make it clear what you are providing. For example, Suppose you have a YouTube video explaining how to do something. In that case, there are ways to optimize the video's description so that when people search for videos about how to do something, Google and other search engines will understand what it is you are trying to explain.


You can add a description meta tag in the <head> section in your site’s HTML. It should look something like this (we recommend short and sweet)

<meta name="description" content="Your Descriptions should be precise & provide neccessary information for users. Write Descriptions under 155 characters">

My Tips & Tricks

1) The First Step I took was to use Google Keyword Planner for keywords and then include the search volume and CPC of the title that will also help me increase my earning.
2) After Finding Keywords, I will Visit this website to generate my title Title generator - Tweak the Biz
3) After that, I will Analysis a Headline Title on this website. Write Better Headlines: Headline Analyzer From CoSchedule

Conclusion

Converting the audience on the website with all your high-quality content is very important. Your goal is to get to an open CTA to convert your audience and get them on your website. A landing page with a well-written, optimized title is the first step towards your conversion. How to write optimized titles and descriptions for your site? You can't really put this all together until you can convert the audience that lands on your website with high-quality content. Before you can optimize titles and descriptions, you need to attract those audiences and convert them to your website with your high-quality content. To attract and convert the audience to your website, you need to have the right resources.