On-Page SEO Basics: What is On-Page SEO & Why It Matters
An in-depth guide about On-page(SEO) setup and training. What is on page SEO, why is it important to your website, and how do you setup properly?
On-page SEO is an oft-misunderstood but essential part of a website’s optimization. To achieve high rankings in search engines, you must have a solid on-page SEO foundation for your web pages. But before we get into this, let’s figure out precisely what on-page SEO is — and why it matters for your site.
In this article, we will discuss On-page SEO and its types and importance of On-page SEO. What is On-Page SEO? _ It is a part of the SEO process which makes your website better performance on search engine results page (SERPs). On-page SEO focuses on making your site better by focusing on keywords, titles, images, content, tags, links, etc.
What is On-Page SEO?
The first step in improving your search engine rank is concentrating on optimizing and promoting your web pages, as well as the backlinks that reference them. This process of optimizing and promoting a web page to improve its search engine rank is known as On-Page Search Engine Optimization or On-Page SEO.
On-page SEO is everything that affects your site's authority and ranking in the search engines without requiring any external link building. This includes turning up on‐page factors like page titles, metatags, image ALT text, backlinks, heading tags, URL optimization, Optimize Page Content, etc., directly influencing how the engines interpret and rank your site.
On-Page SEO is like water in that: without it, there is no survival.
The Importance of On-Page SEO
There are so many advantages are there, but we will tell you only central 3 Importance of On-Page SEO:
- On-page SEO results in higher rankings on search engine results pages. Rankings of the site increases. Higher rankings mean more visitors, which means more sales or leads from your website.
- Improved visitor acquisition, satisfaction, and engagement
- Helps you to achieve better search engine rankings
4 Ways to Improve your On-Page SEO Strategy Method
1) Meta Tags
Meta tags are the most essential components of On-page SEO. They will help you manipulate your website's ranking.
In Meta Tags, 4 tags are important in On-Page SEO:
Title & Descriptions Tags
SEO Description and title, in meta tags, are essential tags because it's a summary of the contents of the page.
In the meta title, you do not have to write more than 50-60 characters.
Keep your title short & understandable.
In meta Descriptions, you do not have to write more than 150 -160 characters.
Keep your descriptions short & meaningful.
<title>What is On Page SEO?</title> <meta name="description" content= "Introduction to On Page SEO in 2021 which will be include all factor that includes in On page SEO." />
If you create a website, you can use these keywords tags to identify the words and phrases that your potential users use to find.
<meta name="keywords" content="seo, onpage-seo, offpage-seo">
Robots tags are used to control how search engines crawl your site and what they do with the content on your pages.
<meta name="robots" content="index, follow">
Search engines and screen readers use the language tags to determine what language a document is in and to present this information to users.
The most commonly used language tags are "en" for English, "hi" for Hindi, and "fr" for French.
<meta name="language" content="English">
2) SEO Writing Content
SEO Writing Content is essential for On-Page SEO to determine the user's query.
SEO writing content is a significant way of making your website a lot more visible; you need to have competent search engine optimization done, especially the content; it helps determine and provide relevant information for the user to find what they are looking for.
How to Improve SEO Content?
If you have to improve your SEO content, you have to write search engine-friendly content that helps users solve their queries. If you are a website owner, then it is essential to understand the needs of the users. This will help you create quality content, and you will rank higher on google.
The best kind of content for SEO is user-focused content. Top ranking websites are typically web pages that concentrate on the user's needs rather than on search engine optimization or sales (purchases). It is widely held that the best way to optimize for search engines is through a natural and logical website structure supported by using tags such as title, description, and keyword tags, in addition to inbound and outbound links.
3) Image Optimization
Image Optimization is a third On-page Optimization part that will help you to load your website less. You can optimize your images based on file size and also compressing them manually.
To make your website have a fast and differentiated loading speed, you must deal with image optimization. The best thing about image optimization is to reduce the size of your images to have better loading experiences. Here is a complete guide for image optimization, which can be used on WordPress, Blogger, Tumblr, and Typepad.
How to Optimize the Image?
First of all, use .webp types extension images. Because web types of the image will not take so much time t website load on your website.
Now you have to compress this .webp types extension images using these tools.
4) Link Building
Many people talk about link building these days - what it is and how to do it. But not everybody realizes that link building is 'just a part of overall Search Engine Optimization or On-Page SEO. It's the most essential part of our website for ranking purposes also. Without proper planning & implementation, you won't create high-quality backlinks. And without creating high-quality backlinks, you'll never crack the rankings on the top page of google search results.
Building links is hard on On-Page SEO because it is not easy to get people to do something for you. People need a reason to link to your website. Building the right kind of links, from suitable sources, at the right time is essential to a successful search engine optimization strategy.
There are 2 types of Link Building which is:
- Internal Backlinks
- External Backlinks
Internal links are the links that point back to you from another page on your own website. The web is all about connections, and most of those connections are made by internal links. Your site needs internal links for search engines to find specific material on your pages. Your site visitor needs internal links for them to quickly access a particular section of your site.
External backlinks refer to any links located outside of the website you're attempting to improve, also known as external linking. Strong external backlinks can provide a significant boost in increasing a website's search engine ranking, especially if they're considered high-quality backlinks. To get external backlinks, though, it's necessary to work with people outside your site. The process will be more straightforward if there are already strong connections between your blog/website and the other place.
If you want to know more On-Page SEO Techniques feel free to ask. We will solve your problems throughout the comment section.
On-page SEO is probably the most critical aspect of SEO, and you have to do everything to make it happen for your site. When done correctly, on-page SEO gets you an edge over your competitors and helps with your search engine rankings which are crucial to the success of a website.