Is Custom 404 important for search engine optimization (SEO)?

A custom 404 error page is an opportunity to fix a major problem on your landing page, build trust with your users and steal back incoming traffic.

A custom 404 page is essential for your website because it shows that you care about your visitors. Visitors who reach a ‘broken’ page in your navigation will always wonder what has gone wrong and how long the problem will last. A well-designed custom 404 page will not only solve their immediate issue but also reassure them by providing links to relevant pages in your site, or even search functionality.

Is Custom 404 important for search engine optimization (SEO)?

What is the Important of Custom 404 Error in SEO?

Yes, a custom 404 page is important because it displays to your visitors that you care about them without following their exact path.

One important thing you can do to improve the functionality of your site is to implement a custom 404 error (i.e. "Not Found") page. There are reasons for implementing a good custom 404 error page: they help users and search engine crawlers to understand that the page they are looking for has permanently moved, and more importantly, help to avoid duplicate content issues.

Custom 404 error pages can be an important factor in your search engine ranking. Most webmasters, bloggers and website owners think that having a custom 404 is a waste of time.

Custom 404 error page has become a prominent feature of most websites. Since it is one of the first things you see when you make a search on the internet, an error message that is not engaging can actually create an impression in your mind that the website lacks something serious.

 An effective custom 404 error page can increase the conversion rate and decrease the bounce rate.

According to Google, 404 is the second most searchable word. As per the calculation 404 errors takes 0.18% of all web pages. In spite of this high rate, there are sites that still have the older HTTP response code in their back end.

Top 5 Most Types of Error in Website you See.

  1. Error 400 - Bad Request Error
  2. Error 401 - Unauthorized Error
  3. Error 403 - Forbidden Error
  4. Error 404 - Not Found Error
  5. Error 500 - Internal Server Error


  • One of the things Google is going to penalize after the penguin update... is multiple 404/page not found errors that you have for your site. You can test this with any keyword tool in Google. If you rank for your keyword, then in a few days, if you have page not found errors on your site's pages - these pages will stop being counted to be indexed by Google. In this case, it will result in the site completely dropping out of search results.

  • A 404 error page doesn't have an impact on your SEO. It is not part of the main content, it is only an information page that returns to the user. If you want to fix something in your site try placing a redirect page instead or write something on how you made a clumsy mistake.

Final Verdict

It is not necessary for you that your custom 404 pages on your website solely has been build with the intention of a non-speakable impact upon the search engine position. There is no rulebook that says that this type of damage must be there. If search engines like Google are respecting the site's links to a page, and they also respect the page in question, then it becomes irrelevant whether or not there is an error message on the blocked URL.

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