Amazon is the big wheel of eCommerce. In 2021, it had more than 146,396 million U.S. dollars sales, which is expected to grow over 162K million U.S. Dollars by 2022. All the amazon businesses dream of being on page one, and it is obvious that the company listed on page one will have more visibility, so have more leads to convert. But how to hold a place on Amazon page one? The answer is- Amazon SEO. You need to learn and master Amazon Search Engine Optimization (SEO). This is the most reliable method to generate sales compared to Amazon PPC, influencer partnerships, other paid ads, etc.
Today’s post will discuss all the steps you need to know to master Amazon SEO. but before that, let us see what Amazon SEO is-
What Does Amazon SEO Entail?
Amazon SEO is all about optimizing your product listings to get as much organic search traffic as possible. The main purpose is to place the business in top Amazon search results for various search queries. This will increase the visibility of your goods in the eyes of Amazon customers, resulting in more clicks and sales.
Important Steps to Run Amazon SEO
The following are the steps involved in Amazon SEO:
- A9 algorithm from Amazon
- Keyword for Amazon Product listing
- Product title
- Product Description
- Image of the products
- Strategy for Pricing
- Reviews & Ratings from Customers
1) A9 algorithm from Amazon
Amazon's product search algorithm is called A9. The Amazon A9 algorithm is a ranking system that determines where products appear on the Amazon SERPs for a given phrase. This ranks products depending on the likelihood of the searcher purchasing the item. But how does Amazon's algorithm determine this?
The shopper's search query terms are the first thing Amazon looks at. Because keyword optimization is an important part of Amazon SEO, it's unlikely to appear in the search results if your product listing doesn't include every keyword in the search query.
Then, based on how well your product has performed in the past, Amazon attempts to assess purchase likelihood. The algorithm considers the click-through rate and total sales on the keyword level.
A10 Amazon Algorithm
Remember that the A9 algorithm is updated regularly. In reality, many people now refer to it as the "A10" algorithm. The purpose of the search algorithm is to generate satisfied, repeat consumers. It has recently modified its search criteria to place a greater emphasis on consumer behavior, resulting in which it has tied in several aspects. Your product will most likely be ranked higher in search results if it has a high sales velocity and generates more traffic than similar listings, while less popular items will get a place below.
2) Best Keywords for Amazon Product Listings
You can use an Amazon SEO tool to find keywords for Amazon product listings. These types of tools can inform you what customers are looking for on Amazon when they want to buy your goods. You should also look for the keyword for which your competitors are ranking.
At the same time, backend keywords inform Amazon's algorithm that a certain product listing is aimed towards a specific keyword on the site. These are like meta tags that tell Google what your page is about, allowing the search engine to determine when to show the page to visitors looking for specific information.
With their backend keywords, merchants can fill out five fields. If you exceed the limit, each line is limited to 50 characters and will not index your back-end keyword. Also, avoid repeating words, commas, excess variations, quotation marks, etc.
3) Product Title
When a consumer searches for specific keywords, the product title of a listing will carry the most weight; according to Amazon's criteria for product title design, these should be around 60 characters long and should accurately reflect the contents of the item packing.
When customers search for a product on Amazon, they will match their preferred keywords with those in the title, with the top results receiving the most attention.
It needs to be brief enough to catch a customer's attention when reading a big list of search results, yet long enough to explain exactly what you're selling correctly.
4) Bullet Points & Product Descriptions
The product description is the priceless real estate where you compose the screenplay and persuade potential buyers to part with their money. The use of bullet points in the product description is a method that many consumers agree on and that Amazon advises.
Bullet points are short, concise statements that should create a persuasive case for your product while being easy to read.
A customer's attention will be drawn to bullet points rather than a full text. Incorporating it in a bullet point is a good deal if your product has a specific function that people seek out.
5) Images of the Products
Using high-quality photos to accompany your title and description is another crucial aspect of improving your Amazon listings. When picking one product out of many, product photos are frequently the deciding factor.
While the title, description, and even reviews provide detailed and compelling information about a product,
Amazon customers will focus on the product itself in photographs. Seeing an object before buying might help a client decide whether or not to buy it.
6) Strategy for Pricing
Maintaining competitive prices is critical to improving click-through and conversion rates. Amazon is more likely to rank these listings higher if the conversion rate and, as a result, the sales volume improves.
It is crucial to research rival pricing before putting your products on the market. This will ensure that your pricing is reasonable while remaining competitive, resulting in more visitors and sales.
You can use an Amazon Repricer or any other pricing tool to fully automate your pricing to stay competitive, which will help with your listing's A10 ranking on Amazon.
7) Reviews & Ratings from Customers
While you have less control over client feedback, you have a say in how they are treated overall. You need to aim at least for 4 or 5-star ratings, as the Amazon A10 algorithm might not recognize the lower ratings.
According to Amazon's emphasis on customer satisfaction and ratings, customers directly impact the performance and ranking of your listings. As a result, it's necessary to promptly check your products' reviews and replies to unfavorable feedback.
At last, we can say that now you have good knowledge about major factors to focus on achieving a high ranking in Amazon SERPs. You need to master writing great product listings with titles displaying brand, model, version, category, and other relevant details.
Additionally, give clear and concise descriptions, choose the right photos to convey the right messages, and use Amazon tools and services wherever needed. For sellers on Amazon, it is important to maintain a fine-tuning of all Amazon SEO elements to get desired results.
You can also consult the professional SEO Perth experts to help you out!
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