Amazon keyword research, and knowing how to do it, is the difference between what makes or breaks your Amazon business. The keyword research process lets you find new product ideas, gain more visibility, and rank higher than your competitors. Below, you’ll find out the steps you need to take for effective Amazon keyword research.
Amazon keyword research methods
- Suggestions in the Amazon search bar. The search bar on Amazon.com will autofill from any keyword you put in. Put in the most basic description of your product and look at what it auto-fills to.
- Check Google trends. Google will tell you how many people are searching for products over time. Using Google Trends, you can determine if a product is trending and has long-term potential.
- Use the Amazon Best Sellers page. The “best of” list uses multiple divided categories you can dig through. Pay attention to the top sellers, the relevant keywords they use, and how they structure their product listing.
- Use the Amazon Movers & Shakers page. The Movers & Shakers section is a more narrow view of products with recent popularity. This page can tell you of recently popular items that are currently trending.
- Use Amazon third-party keyword tools. Third-party analytical tools let you look up effective keywords and steal your competitor’s keywords. For example, AMZScout’s Reverse ASIN Lookup and Keyword Search let you quickly identify keywords your competition is targeting and some they might be missing.
Keyword research step-by-step
1. Perform research on new products and niches you can target
- Underserved customers demanding new products
- Popular, but not so popular that it’s overly competitive
- You need to find products that are easy to manufacture and ship (lightweight and simple)
- Moderate selling price ($25 to $60)
- It needs to be a niche you can make a profit from with a good net margin
- Baby products
- Health products and fitness equipment
- Clothing and apparel
- Pet supplies
2. Create a list of seed keywords you can use to find related topics
- Turtle toy for dog
- Turtle toy for girls
- Turtle toy for baby
- Turtle toy for 2-year-old
3. Review and sort those keywords by popularity and competition
Spy on your future competitors
Tips on how to use keywords in your listing
- Select one primary keyword that describes your product the best and put it in your title and maybe one or two more times throughout your product description.
- Select a series of secondary keywords that also describe your product (or its features and benefits) to spread throughout your bulleted list and detailed description.
- Put in all keywords that you cannot fit in your description, title, and bulleted list into your backend keywords. These will still help you rank for search results, but cannot fit naturally into your description.
- Be sure to make your description look natural. Keyword stuffing, or using too much of the same keyword, looks unnatural. You’ll lose your ranking position by doing this.
- Target these same keywords using Amazon PPC to determine whether they give you effective sales. Doing so can save you money so you can avoid optimizing for a keyword that doesn’t work.