Case studies have become popular due to their significant impact on conversion and sales. As a result, they have gained traction in the business sector. That’s why bloggers have started focusing on this particular technique pitching sales for client companies.
However, it is crucial to follow the right strategy so that you don’t make any mistakes and present your case study better. This article will help you write a good business case study.
1. Create Business Case Study Outline
Creating a good outline can help you achieve your purpose of writing a compelling case study.
Thesis: A thesis statement is the most critical sentence in a business case study. It tells what you are going to discuss in your research. Therefore, it should be written in such a way that it sounds clear and concise.
Introduction: Introduction is an introductory paragraph of the business case study. It gives a brief introduction of the problem being discussed and how it was identified or discovered.
In addition to this, the introduction can also include a brief introduction about the organization, company, or institution you are writing about. This will give your readers an idea about who you are and what you represent as a writer or organization.
Body: The body of the study is divided into various sub-sections depending on various aspects of the problem under discussion. Each sub-section discusses a different aspect of the problem and provides a solution to it through analysis, research, statistics, facts, etc.
If there are any other alternative solutions, then those should also be discussed with proper analysis in this section of the business case study.
At last, it should also provide recommendations for improvement if any such recommendation is required from your end as per your analysis and research done on the topic under discussion. Make sure that you have included all the relevant points in this section of the business case study.
Conclusion: Write the conclusion of the study in the last section. It gives your readers a brief summary of what you have discussed in your business case study. This can also include a brief future scope for improvement or any suggestions you have gathered from your research on the topic under discussion.
Reference List: A reference list is a vital part of a business case study and should be written at the end of your whole work. The reference list includes all the sources, references, books, journals, articles, etc., that you have used in your study.
These sources could be books, journals, articles, or any other form of reference material that others can use in their research or studies on that topic under discussion in that particular business case study.
2. Use Accurate Information
You are not supposed to beat about the bush in a business case study. Talking about random numbers gives a wrong impression about your write-up. If you want to convince readers and make them attentive till the end, then you have to include real numbers, not estimates.
Clear and direct information is a vital tool for result-oriented case study writing. You can talk about the exact figures and cite proper references. According to research, readers pay more attention to information that is precise. They do not like reading approximations as they have nothing to do with the real world.
3. Make it Simple to Read
A case study is not meant to include difficult words and phrases that an average reader is not familiar with. Focus on using an everyday writing style so that everyone reading the case study can understand what you are trying to say.
Try to convert your case study into a blog style so that it may sound easy to read. Believe me, you can describe even the toughest possible information in simple words, but it requires a little effort from your end.
Make your formatting clear and give regular breaks so that the content doesn’t look messy. Use headings, images, italics, bold text, and bulleted lists.
4. Tell the complete story
If you want your case study to sound complete, then do not let anything get in the middle of the way. Make sure you write things in a consistent way. When you start something, do not finish until you have covered it well.
Telling the complete story helps your readers understand the full context. When you have identified the problems, make sure to describe how it all started and what caused such issues to grow. Likewise, wrap up everything pretty decently in the conclusion section.
5. Be specific in word count
Since a well-put and composed case study is subject to precision, comprehension, and a certain word limit. All standards restrict case study writing to remain right within a standard limit or else it loses its impact.
Especially when writing in your academics, sticking to word count becomes inevitable. Students use credible word counter to keep a check on the specified word count.
One cannot beat about the bush in business-specific case studies but instead essentially needs to talk substance. So just make sure that you do not go beyond the standard word limit or else it will dilute the desired impact.
6. Focus on key elements of a business case study
A business case study should be written in a very precise and clear format. This will make it easier for the reader to understand various aspects of the problem in a very easy manner.
Following are the important elements of a well-composed commercial case study:
Topic
The topic is the literal soul of your entire effort and the ultimate write-up. It should be written in bold letters at the top of your business case solution document and should be clearly written on each page of your whole work as well.
This will help both you and your readers to know what topic you are discussing in that business case study. Make sure that you have clearly mentioned this topic at the beginning of each subsection as well so that your readers can easily identify which sub-section they are reading.
Problem Statement
The problem statement is a basic starter that triggers the whole debate. It gives a brief idea about exactly is the problem being discussed in that business case study. You need to write this statement in such a way that it should be clear and concise.
Write this statement after clearly mentioning the topic or title of the section where it is being mentioned, so that there is no confusion among your readers.
Literature Review
The literature review of the case is more or less a bookish means of streamlining the entire debate. It helps you to do thorough research on the topic which you are discussing in your business case study.
It gives a brief idea about how other people have written on that particular topic and what are their views on it. This will help you to understand different aspects of the problem in a very easy manner.
Research Methods
Research methods are the true spine of the whole case solution. It helps to give a brief idea about how exactly you have researched that topic or problem and what are the sources, material, etc. that you have used for your research work. You need to write this section clearly so that it should be understood by your readers easily.
Problem Analysis
Problem analysis is the continuation of the problem-solving process where the existing issue is seen microscopically in the light of other studies and research.
It gives a brief idea about how the problem has been analyzed by other researchers in their work and what are their opinions on the problem under discussion. This will help to analyze the problem in a better way and understand its various aspects better.
Problem Solution
Problem-solving is probably the most integral epicenter of any real-time business case scenario. It gives a clear idea about how the problem has been solved. If you have some other suggestions to solve the problem, feel free to mention those as well.
However, it is better to provide your readers with a more precise and appropriate solution than the rest.
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